1. Are there differences between the sentiment expressed within SNP and UKIP's Facebook posts?
2. Do SNP and UKIP's Facebook posts inspire different emotions?
Source: Facebook posts and comments on SNP and UKIP's official page
Time period: 25 May 2015 - 30 April 2017
A total of 2,989 posts (SNP: 1,752; UKIP: 1,237) and
1.2 million comments (SNP: 571k; UKIP: 660k) were collected
“A keyword may be defined as a word which occurs with unusual frequency in a given text.”
“The keyness of a keyword represents the value of log-likelihood or Chi-square statistics”(Scott 1997: 233-45)
Sentiment analysis (aka. opinion mining), is the field of study that analyzes people’s opinions and feelings towards entities.